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Graphic Elements

Usage Guidelines

Definition

The graphic element should only be used in headlines and messaging, as a visual emphasis, not as a stand-alone shape or a logo. In specific cases, it can be used without imagery to highlight an important message.

Alignment Steps

Make sure that all of your elements fit on the grid. Using the grid, scale your graphic element so the the height of the line and the square are both equal to at least 1x. Make sure the line is positioned as illustrated. Make sure the square is aligned to the baseline of the of the text.

Graphic Elements — Usage Guidelines diagram
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Prepared by Hylandv1 · 8 Oct 2026